Mountain range at sunrise
By application · Only 2 launches a year

Build a business that
runs without you.

The 12-month program for $1M–$10M service-business owners done being the bottleneck — build the structure, the team, and the economic model to grow faster, profit more, and finally get your life back.

Owners we've worked with $500K → $2M $2M → $8M $7M → $19M $13M → $54M
Since 2017 400+ companies Founders · CEOs · Leadership teams
Format
12-month programYou + your leadership team
Who it's for
1M–10M service businessesFounders, CEOs & leadership teams
Enrollment
By applicationNext launch: December 15

You didn't start your company to become its prisoner.

You started it for a dream of a better life — freedom, wealth, and time with the people who matter. Now the business is taking it all.

In CEO Plus, over 12 months, you'll grow your company faster — with higher profitability and more time freedom.

Be honest with yourself for a second.

When was the last time you took a real week off — and the business didn't call?

If you disappeared for 30 days, what breaks first… and how fast?

Are the biggest decisions still routing through you because "it's just easier if I do it"?

Do you have A-players — or do you have people you're constantly cleaning up after?

Do you actually know which part of your business makes money… and which part quietly loses it?

Is your calendar full of their problems instead of your next-level moves?

If a few of those hit a nerve, it's not because you're not working hard enough. You're probably working harder than anyone you know. That's exactly the problem.

It's not that you're doing it wrong. It's that no one taught you to build it right.

Most owners scale on hustle and instinct — and it works, right up until it doesn't. Because four things were never installed. Tap each one:

Fix those four, and the business stops needing you in every seat. That's not a productivity hack. That's a different CEO. That's what CEO Plus builds.

Introducing CEO Plus

Become the CEO who builds the business that builds your life.

CEO Plus is a 12-month transformation for owners scaling $1M → $10M+. You don't just learn to run your company — you re-design it: the team, the economic model, and the structure that lets it run without you.

And you don't do it alone, or in theory. You install it — month by month, in your real business, with your real leadership team in the room.

Grow faster. Profit more. Get your time back — because that's what building a real business is all about.

A confident service-business owner in his shop

Three levels. Eighteen factors. One CEO who runs all three.

A business is only as free as its owner is capable — so we build all three levels at once. Fixing one without the others is why most owners stay stuck.

The One

The person you become

Because the business can't outgrow you.
  • Identity
  • Mindset
  • Emotion
  • Vision
  • Clarity
  • Habits
It's a life journey before it's a business journey.
The Business

The vehicle you build

The structure and economics of growth.
  • Mission, Vision & Values
  • Org & Team Structure
  • Economic Model
  • Capital & Growth
  • Strategic Planning
  • Execution Rhythm
The structure and economics that make growth predictable instead of exhausting.
The Team

The leaders who carry it

The weight, off your shoulders.
  • Recruiting & Hiring
  • Onboarding & Training
  • Leading & Developing People
  • Developing Leaders of Leaders
  • Developing Career Paths
  • True Delegation & Ownership
The A-player engine and leadership structure that takes the weight off you.

Eighteen factors, installed across twelve months, until the business runs on a system instead of on you.

How 12 months of CEO Plus actually works.

A system running from month one.
Your business runs on a system that turns chaos into a cadence — installed in month one and used all year. Not taught and forgotten.
Sheehan Thomson, BERGflow client
★★★★★

"Dirk and the team at BERGflow are like getting an MBA, but it is 1,000 times better and more valuable. They care about the business owners they serve and our success. You will never be taught by more genuine people about how you can effectively expand and accelerate your business and its growth. Thank you Dirk and all of those at BERGflow for being interested and focused on the success of MY life and business. You have made my life better and changed it for forever."

Sheehan ThomsonFounder & CEO · BERGflow client

Every other program develops you. CEO Plus develops you and the team who has to execute it.

Here's why most owners go to a mastermind, come home fired up… and nothing changes. They leveled up. Their team didn't. So the CEO is still the only one who "gets it," and the weight comes right back.

CEO Plus develops the CEO and the Executive Leadership Team in the same year, around the same 18 factors. You set direction and make the calls. Your leaders learn to build and execute. And once a month you're in the same room aligning on the same plan.

That's the difference between learning to let go and actually being able to. It's how the business finally runs without you — because the people running it were built to.

You can't delegate to people who were never developed. So we develop them.

★★★★★

"As a CEO, learning how to be a better leader and communicator with my team has changed everything about our trajectory — our company is going to be 10x."

Taresa SpiroffCEO

What life looks like on the other side of 12 months.

Structure, systems and processes that workStructure, systems & processes that work
A leadership team running a meetingA team that runs the day-to-day
Family enjoying time togetherMore time freedom
Faster growthFaster growth
Higher profitsHigher profits

Upgraded you. Upgraded team. A completely different relationship to your business.

What owners say after a year in the room.

Real owners. Real businesses. Real words.

★★★★★

"Dirk's coaching program has been game-changing for my company. As a CEO, learning how to be a better leader and communicator with my team has changed everything about our trajectory — our company is going to be 10x."

Taresa SpiroffCEO
★★★★★

"Going through Pivot Point has made a meaningful difference in how I lead my company. Dirk has helped me grow as a leader, communicate more clearly, and build a stronger, more accountable team."

Teresa McConnellBERGflow client
★★★★★

"Dirk and the BERGflow team have helped me step up both my business and my level of thinking. Our focus has shifted from trying to survive to managing rapid growth — and over a year later, we're still learning."

Brian MarcyBERGflow client
★★★★★

"Dirk has challenged me to be a better person and a better leader. He's changed my entire perspective on accountability and how to lead people."

Morgan GarmanBERGflow client
★★★★★

"I highly recommend BERGflow business coaching. It has completely changed the way I look at and manage things, personally and professionally — helping me gain a clearer perspective and make better decisions."

Randy HayesBERGflow client
★★★★★

"With leadership steeped in personal growth, record-breaking business growth, and the technical side of building remarkable businesses, they knew how to help me launch the company I've always envisioned."

Chris GoodmanBERGflow client

This isn't theory. It's the system that built these.

Real owners. Real businesses. Real results.

Light Edison Miller Super Team Services GoBundance REA VirtuAlly BERGflow

As a consultant & trainer

Light Edison$13M → $54M
Miller$7M → $19M
Super Team Services$700K → $12M
GoBundance$3M → $9M
REAInc 5000 · Top 5%
VirtuAllyInc 5000 · Top 5%

As a founder & operator

BERGflowCurrent
MERUS AdventureCurrent
Beacon GeneratorsCurrent
G&G ElectricCurrent
Inspector Empire BuilderExited 2022
Caprock Auction GroupExited 2018

Everything you get inside CEO Plus.

20 CEO Coaching Calls
$20,000
12 Executive Leadership Team (ELT) Calls
$12,000
12 Combined CEO + ELT Alignment Calls
$12,000
Business Planning Clinic
$495
2 Pivot Point Retreat Tickets
$1,997
2 Talent Acquisition Systems Tickets
$1,997
Personal, Team & Business Assessment
$7,500
Peer Pod — your private CEO accountability group
Priceless
The BERGflow 2.0 Program
$4,850
The BERGflow Mastermind — included
$6,000
Total value: $66,839
Your investment: $18,000
Monthly payments available.
100% money-back guarantee — 30 days

The risk is on us, not on you.

Show up, do the work, and if you feel you haven't received real value in your first 30 days, we'll refund your investment. Simple as that.

Because we don't just want you as a customer. We want you to be our next success story.

The real question isn't what CEO Plus costs. It's what another year stuck costs you.

Another year as the bottleneck. Another year the business runs your life instead of the other way around. Put a number on the growth you're leaving on the table:

$500K
in growth left on the table
$1M
the year you stayed the bottleneck
$5M+
the ceiling you never broke through

Against that, the investment is small.

CEO Plus is $18,000 — by application. (Monthly payments available.)

Apply for the next launch →

It starts with one conversation. We'll look at where you're stuck, where you want your life to go, and whether CEO Plus is the right vehicle. No pressure — if it's not a fit, we'll tell you.

Only 2 launches a year. Your leadership team is in the room with you, so seats are limited on purpose — the next begins December 15.

Questions worth asking.

"I don't have time for this."
That's the symptom we fix. If you had time, you wouldn't need CEO Plus. Month one buys hours back by installing the operating system — you invest time to stop losing it.
"Will this work for my industry?"
CEO Plus is built for service businesses 1M–10M+. The 18 factors are universal; the application is yours, in your real business, every month.
"I've done coaching before and nothing stuck."
Because you leveled up and your team didn't. CEO Plus develops both — that's why it sticks.
"My team is too busy / not ready."
The ELT track is how they get ready. Busy is what happens when leaders were never developed to own their seat.
"What if I can't step away — what if it all falls apart?"
Month 10 is a supervised "CEO-light" test. You find what breaks in a controlled way — and fix it — instead of finding out the hard way.
"Is it worth the investment?"
Compare it to the cost of another year stuck, another mis-hire, another point of margin left on the table. Then decide.