Build the business that runs without you — and finally get your life back.
The 12-month program for $1M–$10M service-business owners who are done being the bottleneck. Become the CEO who builds the structure, the team, and the economic model to grow faster, profit more, and take back your time.
You didn't start your company to become its prisoner.
You started it for a life. More freedom. More wealth. The house, the trips, the room to breathe. Time with the people who actually matter.
That's the whole point of BERGflow — the intersection of lifestyle and business. BERG is the climb: the mountain you're conquering. Flow is the life that's supposed to come with it. Most owners get one and lose the other. They climb… and the climb consumes their whole life.
It was never supposed to be a tradeoff. CEO+ is how you get both — a business that grows and a life you actually love to live.
Be honest with yourself for a second.
When was the last time you took a real week off — and the business didn't call?
If you disappeared for 30 days, what breaks first… and how fast?
Are the biggest decisions still routing through you because "it's just easier if I do it"?
Do you have A-players — or do you have people you're constantly cleaning up after?
Do you actually know which part of your business makes money… and which part quietly loses it?
Is your calendar full of their problems instead of your next-level moves?
You hit a number you're proud of — so why does it feel like the ceiling, not the launchpad?
If a few of those hit a nerve, it's not because you're not working hard enough. You're probably working harder than anyone you know. That's exactly the problem.
Here's what "stuck" actually costs.
Left alone, this doesn't stay the same — it compounds. Another year of being the smartest person in every room. Another year the business dictates your calendar, your stress, your marriage's Sunday nights. You keep hiring, but the weight never leaves your shoulders, because no one was ever built to carry it.
The thing capping the business isn't the market, the economy, or your team. It's the gap between the operator you became to survive and the CEO you need to become to scale.
Ask yourself the real question: if nothing changes in how you lead, where is this business — and your life — 24 months from now?
It's not that you're doing it wrong. It's that no one taught you to build it right.
Most owners scale on hustle and instinct — and it works, right up until it doesn't. Because four things were never installed:
The right foundation
you don’t have the core foundation to start building from, the vision, mission, values, and culture that set the tone for everything.
The right structure
without it, everything routes back to you, and you get sucked in becoming the continual bottleneck.
The right team
you don't know how to find, hire and retain the 3 key leaders to build a business that can run without you
A dialed-in economic model
you can't outgrow a bad one, and most owners don’t understand how to build a solid model that pumps profit.
Fix those four, and the business stops needing you in every seat. That's not a productivity hack. That's a different CEO. That's what CEO+ builds.
Become the CEO who builds the business that builds your life.
CEO+ is a 12-month transformation for owners scaling $1M → $10M+. Over a year, you don't just learn to run your company — you re-design it: the team, the talent engine, the economic model, and the structure that lets it run without you in the middle of everything.
And you don't do it alone, or in theory. You install it — month by month, in your real business, with your real leadership team in the room.
Grow faster. Profit more. Get your time back. because that’s what building a real business is all about.
The BERGflow 2.0 framework: three levels. Eighteen factors. One CEO who can run all three.
A business is only as free as its owner is capable. So we build all three levels at once — because fixing one without the others is why most owners stay stuck.
The person you become
- Identity
- Mindset
- Emotion
- Vision
- Clarity
- Habits
The machine you build
- MVVC
- Org & Team Structure
- Economic Model
- Capital, Code & Growth
- Planning (Pathway 53)
- Execution (Cadence)
The leaders who carry it
- Recruiting & Hiring
- Onboarding & Training
- Lead · Facilitate · Develop
- SOG Leadership
- Ascension Ladder
- Empowerment Triangle
Eighteen factors, installed across twelve months, until the business runs on a system instead of on you.
How 12 months of CEO+ actually works.
From month one your business runs on a system that’s designed to tame chaos and deliver results— so growth becomes a cadence, not a scramble. This isn't taught and forgotten. It's running by month one and used through the whole year
Two CEO-only calls to work on you and your strategy. One combined call with your executive team to align. One ELT (Executive leadership Team) -only call where your leaders learn to actually run it. (More on why that changes everything below.)
One real thing built every month.
Every month produces one business-level deliverable — your economic model, your org chart, your hiring system, your talent ladder. By month 12 you haven't taken a course. You've rebuilt your company.
Everything lives in one portal.
Every template, tool, script, scorecard, and recording — plus your business's living documents — in one place your whole team can use. Deployable, not theoretical.
Every other program develops you. CEO+ develops you and the team who has to execute it.
Here's why most owners go to a mastermind, come home fired up… and nothing changes. They leveled up. Their team didn't. So the CEO is still the only one who "gets it," and the weight comes right back.
CEO+ develops the CEO and the Executive Leadership Team in the same year, around the same 18 factors. You set direction and make the calls. Your leaders learn to build and execute. And once a month you're in the same room aligning on the same plan.
That's the difference between learning to let go and actually being able to. It's how the business finally runs without you — because the people running it were built to.
You can't delegate to people who were never developed. So we develop them.
What life looks like on the other side of 12 months.
Your business grows faster, at higher profit.
An economic model engineered to fund the vision — not one you're constantly outrunning.
You get your time back.
A self-running team and a Path to Freedom that takes you out of the day-to-day — measured in the weeks you can step away without it wobbling.
Your executives run the company.
Leaders who take real ownership of the day-to-day, so you're not the answer to every question.
You work on next-level objectives.
Your calendar fills with the moves only you can make — not the fires anyone could.
The whole company runs smoother.
A rhythm, a scoreboard, and a team pulling in one direction — momentum you can feel.
Upgraded you. Upgraded team. A completely different relationship to your business.
This isn't theory. It's the system that built these.
Dirk van Reenen came to the U.S. with almost nothing, climbed out of real financial hardship, and built a coaching practice on one conviction: a life journey before a business journey. CEO+ is the distilled system — the same one used with the owners below.
[CLIENT NAME] — while the founder pulled out of daily ops.
[CLIENT NAME] — by rebuilding the team and economic model.
"For the first time in nine years, I took two weeks off and nothing broke."
[CLIENT NAME]
CEO+ is not for everyone. Let's make sure it's for you.
This is for you if:
- You run a service business doing $1M–$10M+ and you're ready to scale, not just survive.
- You're willing to become a different CEO — and to develop your leaders, not just yourself.
- You want your time back as much as you want the growth.
- You'll do the work in your real business, every month.
This is not for you if:
- You want a magic funnel and no change in how you lead.
- You're not willing to give your leaders real responsibility and authority.
- You're looking for tactics to stay busy, not a system to get free.
If that first list is you, the next step is a conversation.
Everything you get inside CEO+.
The risk is on us, not on you.
[GUARANTEE TERMS] — e.g. "Show up, do the success work, and if within the first 90 days you don't have your operating system installed and a clear line to your first reclaimed hours, we'll work with you until you do."
Because we don't want a customer. We want a case study.
The real question isn't what CEO+ costs. It's what another year stuck costs you.
Another year as the bottleneck. Another year the business runs your life instead of the other way around. That's the expensive option.
CEO+ is [PRICE], by application, [COHORT SIZE] owners per cohort.
Apply for the next cohort →It starts with one conversation. We'll look at where you're stuck, where you want your life to go, and whether CEO+ is the right vehicle. No pressure — if it's not a fit, we'll tell you.
Cohorts are capped at [COHORT SIZE] and open [X] times a year — small on purpose, because your leadership team is in the room too. The next cohort starts [NEXT START DATE]. When it's full, the next window is [MONTHS] away.
Questions worth asking.
"I don't have time for this."
"Will this work for my industry?"
"I've done coaching before and nothing stuck."
"My team is too busy / not ready."
"What if I can't step away — what if it all falls apart?"
"Is it worth the investment?"
You built a business to build a life. Let's make them the same thing.
You already did the hard part — you built something real. CEO+ is how you make it carry you instead of consume you: grow faster, profit more, and get your life back.
That's BERGflow. The climb and the flow. Together.
Apply for the next CEO+ cohort →One conversation. Let's see where your business — and your life — could go.